In Kenya, United Tourism Industry's travelers have recently, under the guidance of local experts, experienced the nomadic way of life up close, including the million-animal migration, the 'River Crossing' in Masai Mara, high-altitude balloon safaris, wilderness dinners, and wild accommodations. They have immersed themselves in the enchanting beauty of African nature and the unique arts, dances, and music styles of up to 44 diverse tribes.
United Tourism Industry, with over 25 years of industry experience and serving more than 100,000 travelers, has strategically invested $6.2 million in a partnership with the Maasai Village in Kenya. This collaboration aims to transform the village into an African IP destination. This initiative reflects United Tourism Industry's broader efforts in international cultural tourism, with investments in 25 global cultural tourism assets, including locations in Africa, Europe, and Asia.
The partnership with the Maasai Village is part of United Tourism Industry's commitment to cultural tourism, leveraging its rich resources and channels developed over many years. The company's approach involves a combination of cultural tourism IP development, asset restructuring, and RWA data construction.
This strategy has not only led to stable growth in the three core business segments but also expanded operations into international cultural tourism asset investment. The company has invested in various international cultural tourism assets, such as the Maasai Village in Kenya, Kruger National Park in South Africa, the ancient city of Fes in Morocco, the black sand beach of Kamari in Malia, Greece, the chocolate factory in Zurich, Switzerland, and the ancient city of Galle in Sri Lanka. These investments, along with original IP routes developed over the years, have elevated United Tourism Industry's brand reputation and contributed to its globalized and high-quality development.
As a global enterprise spanning Asia, Europe, and America, United Tourism Industry operates in over 50 offices worldwide, with 500+ partners covering aviation, hotels, asset management, and the internet. The company maintains long-term partnerships with over 30 tourism boards, and its compound annual growth rate (CAGR) has exceeded 30% in the past five years. The company aims to open 5,000 branches and offices globally between 2021 and 2030.
In addition to its global strategy, innovation is a core growth engine for United Tourism Industry. The integration of technology with cultural tourism has created opportunities for disruptive and collaborative industry developments. To promote industry professionals' embrace of the new technological environment, United Tourism Industry will host the "MUJE Global Cultural Tourism Industry Exchange Conference" in Évian, France, on September 7, 2024. The event will gather tourism professionals worldwide to discuss topics such as smart cultural tourism, digital culture, and technology empowerment, fostering development and growth in the tourism industry.
