In recent times, United Tourism Industry and the Maasai Village in Kenya held a signing ceremony for a strategic cooperation agreement. United Tourism Industry is investing $6.2 million to expedite local cultural and tourism integration, as well as innovation in tourism product formats. Leveraging its channels and resource advantages, United Tourism Industry aims to empower the high-quality development of the local cultural tourism industry.
Kenya, with its diverse ethnicities and religions, is a country rich in various languages, customs, and cultures across its regions. In this nation, you can immerse yourself in the distinctly unique arts, dances, and music of up to 44 tribes. Among them, the Maasai Village stands out as the most distinctive, offering travelers a close encounter with the nomadic way of life, allowing them to firsthand experience the unique culture of an African tribe. This uniqueness has made Maasai Village a must-visit destination for travelers exploring Kenya. While providing unforgettable travel experiences for visitors, the development of the tourism industry has also contributed to an improved quality of life for the local residents. With the ongoing growth of Kenya's tourism sector, the Maasai Village is poised to shine brightly among the many cultural tourism assets in the region.
Starting with the launch of the original IP route in Kenya, this route and the high-quality cultural tourism assets along the way have become a focal point of attention for United Tourism Industry. With the formal investment of $6.2 million and the strategic partnership with the Maasai Mara Maasai Village, the group's comprehensive layout of premium cultural tourism assets in Africa has been unveiled. Leveraging cultural tourism asset collaborations to drive the development of a large industry system encompassing 'Cultural Tourism + Cultural Creation + Cultural Education + Cultural Living + Cultural Investment,' the group's development strategy, generating a series of long-tail effects, has officially entered a comprehensive implementation phase.
