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Signing Agreement with Galle, Sri Lanka: United Tourism Industry Leads New Trends in Cultural Tourism Asset Integration

21 11 2023

On November 12, 2023, United Tourism Industry officially entered into a long-term strategic partnership with Galle Fort in Sri Lanka. This collaboration signifies the group's formal initiation of the Asian premium cultural tourism asset cooperation plan. With the infusion of additional capital, the group will participate in the development and operation of more premium cultural tourism asset projects in the Asian region through strategic investments, cross-shareholding, and other forms. Leveraging the resources accumulated by the group in major Asian offices, the initiative aims to empower the Asian cultural tourism industry comprehensively, fostering a new ecosystem of collaborative success in the cultural tourism sector from the perspectives of experience, returns, and development.

Galle Fort in the Bay of Galle on the southwest coast of Sri Lanka

Galle Fort and Castle, as typical representatives of European defensive fortresses in South Asia and Southeast Asia, were constructed by the Portuguese in the 16th century. Successfully blending European architectural art with South Asian cultural traditions, they showcase the mutual influence between European and South Asian traditional architecture during the 17th to 19th centuries. Galle Fort and Castle stand as the most well-preserved ancient fortresses in Southeast Asia and South Asia to date. In 1988, they were approved by the UNESCO World Heritage Committee and included in the World Heritage List as cultural heritage. As one of Sri Lanka's most renowned historical landmarks, Galle Fort can be considered an immensely valuable cultural tourism asset for investment.

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United Tourism Industry: Strategically Positioning Cultural Tourism Asset Restructuring for Sustainable Growth

As a multinational conglomerate spanning Asia, Europe, and North America, United Tourism Industry has not only been deeply involved in cultivating original IP routes but has consistently positioned the restructuring of cultural tourism assets as a core module to ensure the group's continuous and steady development. With the ongoing expansion of international markets, United Tourism Industry has embarked on investing in premium cultural tourism assets worldwide. This move aims to construct a sustainable and profitable circulatory system and marks a crucial strategy for the group to swiftly penetrate regional markets.

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About United Tourism Industry Group

United Tourism Industry is a multinational conglomerate spanning Asia, Europe, and North America. The core business of the group includes three major sectors: cultural tourism IP route development, cultural tourism asset restructuring, and cultural tourism RWA data construction. With a history of 25 years in the travel industry, the group operates in over 50 offices worldwide and has established partnerships with 500+ entities across various domains, including aviation, hotels, asset management, and the internet. Among its collaborators are over 20 Fortune Global 500 companies, maintaining long-term and profound collaborations with tourism boards from more than 30 countries. The group has achieved a compound annual revenue growth rate exceeding 30% in the past five years. Devoted to becoming a global leader in the tourism industry, United Tourism Industry aims to create a unique experience and value for global travelers through international and diversified services."

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